If you want your app to reach a large audience, your best bet is sharing it over social networks like Facebook and Twitter. Word-of-mouth app marketing delivers better results than mobile search. That’s the takeaway from a study just released by AppsFlyer, a firm that tracks mobile app marketing “events” like the total number of [...]
Americans spend more than $70 billion on their weddings. Each of the more than 2 million marriages that take place in this country annually costs more than $28,000. While the American economy may still be more than a little shaky, wedding spending is at its highest level since 2008. Part of the reason why we [...]
A new IDC study, which surveyed more than 7,000 U.S.-based iPhone and Android users between the ages of 18 and 44 about their smartphone habits, found the following: Almost 80 percent of smartphone users look at their smartphones within fifteen minutes of waking up. 48 percent of smartphone users use their smartphones at the gym. [...]
Most businesses now understand that a mobile presence is indispensable. New research shows that 62 percent of small business owners think it’s important for their brand to be seen on the major mobile app networks and almost nine in ten business owners expect increasing numbers of people will find their businesses through mobile apps in [...]
If you’re worried the mobile market is slowing or suspect it will slow in the near future, the latest numbers from the market research firm Canalys should dispel those worries. According to Canalys’ research, the app stores for the major mobile operating systems (Apple’s App Store, Google Play, the Windows Phone Marketplace, and BlackBerry World) [...]
The showrooming threat is a real one. Showrooming – when consumers peruse merchandise in a store’s physical looking while concurrently looking for deals on that merchandise online – is a relatively new phenomenon, but it’s proving to be a costly one. Some retailers are so desperate to combat the practice they have actually begun to [...]
A lot of businesses think developing a mobile app is enough for them to attract attention and build a network of fans and followers. Few know that app development doesn’t end when the last graphics are loaded and the app is shipped off to the App Store and other app marketplaces. If you app is [...]
The GSM Association (GSMA), an association of mobile operators and related companies in the mobile space, releases its report, “The Mobile Economy 2013” to coincide with this year’s Mobile World Congress, a combination industry conference and exhibition held this year in Barcelona. The Association’s research can tell us a lot about the future health of [...]
Smartphones have penetrated American society with a speed few observers could have expected. More than half of Americans now use a smartphone instead of a more traditional mobile phone. What makes this astonishing is that the first smartphone, the Kyocera 6035, was introduced in the United States in 2001 – just a little over a [...]
Most businesses understand that, to remain competitive, they are going to need to publish mobile apps that allow them to reach customers 24/7. Even though most businesses have accepted that mobile apps are now a marketing necessity rather than luxury, plenty of them are still worried about the costs associated with developing a custom app. [...]
